I’m a Senior User Experience Designer and Researcher based near Detroit, Michigan, transforming complex challenges into data-driven, user-centered solutions that drive business success.
What can we solve together?
Hello there! I’m Lauren
Hello there! I’m Lauren
I’m a Senior User Experience Designer and Researcher based near Detroit, Michigan, transforming complex problems into data-driven and user-centered solutions that drive the success of people and businesses.
What can we solve together?
🪴
Growth Mindset
I welcome feedback, take risks, and experiment boldly, transforming challenges and setbacks into stepping stones for continuous improvement and high-quality outcomes.
🤝
Collaboration
Good design happens together!
I thrive in collaborative environments, bringing together cross-functional teams to solve complex problems creatively.
🛠️
Resourcefulness
Creativity flourishes within constraints. I excel at delivering impactful designs by making the most of available resources, turning limitations into opportunities for innovation.
🎯
Outcomes > output
Results that matter, not just tasks completed. I focus on meaningful solutions that drive business value and enhance user experiences, delivering outcomes over completed tasks for lasting success.
Boosting SEO and Establishing Company Leadership as Subject Matter Experts through a Resource Center
An opportunity to enhance a B2B website’s SEO ranking enables streamlined content discovery.
Information Architecture
🗂️
Content Strategy
✍️
SEO Optimization
🌐
Increasing User Retention Through Gamifying Insurance Quote Process
A complex and long-winded form gets updated with a chatbot functionality and ‘winning’ discounts to keep users engaged and rewarded.
Gamification
🕹️
Lead Generation
👤
User Retention
📈
Crafting Clarity: A 90-Second Vision to Drive Digital Transformation
Developed a heat reel to articulate the vision and value of a SaaS offering to foster alignment amongst stakeholders and the organization at large in one of the world's largest paper and packaging companies.
Content Strategy
✍️
Stakeholder Buy-In
👍
Video Editing
🎞️
Redefining B2B Order Tracking: Modernizing Design Standards for Usability and Growth
An interface update led to improved customer value through data visualization and more intuitive order tracking.
Design System
📐
🔍
UX Heuristic Evaluation
Order Tracking Efficiency
🚚
Customer-Driven Development: A Research-to-Partner Pipeline
A “research to partner” pipeline built from the ground up that leveraged user research to de-risk solution discovery and gain customer leads.
Research Insights
🗒️
ID Early Adopter Partners
🙋
Value Prop Testing
📊
With 11 years of experience in tech and creative media, I’ve spent the last 4 years uncovering user insights and driving solutions that align with business goals in the lead generation, corrugated manufacturing, and supply chain industries.
With 11 years of experience in tech and creative media, I’ve spent the last 4 years uncovering user insights and driving solutions that align with business goals in the lead generation, corrugated manufacturing, and supply chain industries.
Customer Acquisition Research-to-Partner Pipeline
Built a “research to partner” pipeline from the ground up that leveraged user research to de-risk solution discovery.
Surveys and Interviews
🗒️
ID Early Adopter Partners
🙋
Value Prop Testing
📊
Redefining B2B Order Tracking: Modernizing Design Standards for Usability and Growth
An interface update led to improved customer value through data visualization and more intuitive order tracking.
📐
Design System
🔍
UX Heuristic Evaluation
Order Tracking Efficiency
🚚
Content Strategy
✍️
Stakeholder Buy-In
👍
Video Editing
🎞️
Crafting Clarity: A 90-Second Vision to Drive Digital Transformation
Developed a heat reel to articulate the vision and value of a SaaS offering to foster alignment amongst stakeholders and the organization at large in one of the world's largest paper and packaging companies.
Increasing User Retention Through Gamifying Insurance Quote Process
A complex and long-winded form gets updated with a chatbot functionality and ‘winning’ discounts to keep users engaged and rewarded.
Gamification
🕹️
Lead Generation
👤
User Retention
📈
Boosting SEO and Establishing Company Leadership as Subject Matter Experts through a Resource Center
An opportunity to enhance a B2B website’s SEO ranking enables streamlined content discovery.
Information Architecture
🗂️
Content Strategy
✍️
SEO Optimization
🌐
Hello there! I’m Lauren
I’m a Senior User Experience Designer and Researcher based near Detroit, Michigan, transforming complex problems into data-driven and user-centered solutions that drive the success of people and businesses.
What can we solve together?
🪴
Growth Mindset
I welcome feedback, take risks, and experiment boldly, transforming challenges and setbacks into stepping stones for continuous improvement and high-quality outcomes.
🤝
Collaboration
Good design happens together! I thrive in collaborative environments, bringing together cross-functional teams to solve complex problems creatively.
🛠️
Resourcefulness
Creativity flourishes within constraints. I excel at delivering impactful designs by making the most of available resources, turning limitations into opportunities for innovation.
🎯
Outcomes over output
Results that matter, not just tasks completed. I focus on meaningful solutions that drive business value and enhance user experiences, delivering outcomes over completed tasks for lasting success.
With 11 years of experience in tech and creative media, I’ve spent the last 4 years uncovering user insights and driving solutions that align with business goals in the lead generation, corrugated manufacturing, and supply chain industries.
